BRIAN WERTZ

m6d is the prospect engine for brands. We find the best prospective customers for your brand by targeting the people who cluster with your current customers around the web. The company was founded on the social science principal that people with similar interests tend to cluster into groups with similar brand affinities and purchase patterns. We establish a unique Brand Signature based on the collection of sites where your current customers cluster, resulting in compelling new prospects and industry-leading ROI. The company is based in New York and is funded by U.S. Venture Partners, Venrock, Menlo Ventures, Contour Venture Partners and Coriolis Ventures.

• Responsible for $30MM+ annually in media spend for multiple Fortune 100 clients and major consumer brands
• Interface with executive-level clients and support day-to-day account management teams
• Developed holistic strategies to synergize direct response, ecommerce, mass branding, drive-to-store, social media and mobile objectives through search and performance display media
• Manage and develop dedicated media team, as well as coordination with other department leads and key executives
• Oversee regional media operations as well as develop and communicate agency-wide training materials, processes and procedures
• Liaise with agency partners and lead key negotiations with vendors
• Developed robust data reporting to highlight key performance indicators cross marketing channels while reducing man-hours spent mining and aggregating data by 90%
• Actively involved with the day-to-day project management, execution, optimization, maintenance and reporting of performance media including search, display, mobile and paid social efforts
• Key player in new business development, client strategy, client on-boarding, agency innovation, and product development

• Accounts: The Body Shop, Sandals Resorts, Aéropostale, Delivery Agent, The Apple Store, MasterCard
• Developed strategies for ROI-centric paid search initiatives for top online retail brands
• Oversaw execution of strategy and day-to-day management of paid search campaigns across tier 1 and tier 2 search engines - keyword generation, ad copy writing and testing, bid management, budget management, detailed reporting/analysis
• Heavily involved in business development and new business pitch to perspective clients
• Prepare and present audits, case studies and research relevant to paid search, marketing or client vertical
• Provide training and support on agency best-practices and campaign management technology
• Direct supervisor and mentor to multiple account managers

Accounts: Nestle: Lean Cuisine, Stouffer's, Buitoni, Hot Pockets, Toll House, Purina
• Day-to-day Client contact; coordinated project timelines, briefs, budgets with clients, team members and multiple agency partners
• Coordinated media buying and planning efforts and trafficking execution

Responsible for managing print, outdoor, broadcast and interactive advertising initiatives, media planning/buying, and creative development/execution for multiple fine-arts clients
• Create and maintain budgets, schedules, reports, databases and presentations

BFA in Musical Theatre

Vocal Music Performance

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